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Monday, August 9, 2010

Cupcake Wars in Haford County: It's On!

I was on Facebook over the weekend and noticed one of my friend's "like" of a Cupcakery in Havre De Grace. Immediately I looked at the page, and indeed, there is a Cupcake lady in Havre de Grace who already has over 600 followers. How have I not heard of her before? Her shop is called Sweet Devotion Cupcake & Creperie and it appears that she will open a storefront location in the Havre De Grace area in early September. It will be located along route 40 (near Bulle Rock) in the small shopping strip next to Bruester's Ice Cream. Along with a variety of cupcakes daily she will also have sweet and savory crepes, scones and coffee. Sweet Devotion also does beautiful cupcake bouquets that are amazing and would be a unique centerpiece for a party.

Well Harford County, it appears we have 2 cupcake businesses which can mean some yummy and friendly competition.

Flavor Cupcakery has been public for about 3-4 months now and I can testify first hand that her product is delicious. There is not currently a storefront for the cupcakes, but 4 flavors a day (Tuesday through Saturday) can be found at several Bel Air area coffee shop locations. When I spoke with employees of the coffee shop, it appears that she provides them with a dozen assorted flavors each day along with some sampler packs. She also does custom orders as well. I have already had my fair share and the flavors are really great. I have been hearing some buzz that a storefront is in the future so we will have that to look forward too.

Sweet Devotion is in another area of Harford County. At first I thought to myself..Havre De Grace, Aberdeen...wasn't my first thought to put a cupcake joint. But with the changing demographics of that area, BRAC coming in...this may work. I don't have a business or marketing background, but I think of cupcakes as "impulse" buys (outside of ordering them for events, birthday parties, etc). Most cupcake places I know in other cities tend to be in walking neighborhoods. This location will definitely require the forethought of wanting a cupcake. I think an ideal location for a "Cupcakery" would be downtown Bel Air. There is quite a bit of foot traffic for local businesses, the courthouse and various town celebrations. Let's face it. Cupcakes are downright trendy right now, so that local would be a natural and fit in with the shops such as Tiddlywinks, Tiny Toes and Tiger Lily.

I have not had a chance to taste Sweet Devotion's cupcakes yet, but I'm quite excited to try them! She already has a few things going for her in her favor. It appears she has a large following on Facebook, a storefront that will be open 7 days a week and many more flavors to choose from daily. While I do not live close by (this may be a good thing!) I will have opportunity to stop by a bit as it may be a great place to have breakfast while my kids are in Hebrew School in Havre de Grace.

I'll be back with a review as soon as I can!