Search This Blog

Tuesday, February 10, 2009

Fighting Back

Well, it looks like consumers are going to be the winners in the coffee wars. I read yesterday that Starbucks is going to aggressively go after McDonalds for their breakfast crowd. McDonalds has recently exploded as the place to go for breakfast with the addition of the McCafe. The coffee is pretty good, I have to say. Realistically, Starbucks cannot complete with the dollar value menu at McDonalds. The one thing Starbucks had going for them were the lattes and cappuccinos. Now McDonalds has that.
Starting in March, Starbucks is going to offer a “Value Combos”. For $3.95 you will be able to get a tall latte and either a slice of their coffee cake or their oatmeal. Or you can get a tall coffee and a breakfast sandwich. This is a pretty good deal, as the savings are over a dollar on each.
On a side note, the Oatmeal at Starbucks is priced at $2.45 (in Maryland anyway). It’s pretty good and comes with an assortment of toppings you can choose from. However, that being said, I’ve seen them make the oatmeal, and it is instant oatmeal. You know the kind that comes 10 packets to the box for about $3.99. You do the math. It’s kind of a rip-off. Like I said, I have had the oatmeal because it is really a healthy choice among the pastries in the case, and I’m usually patronizing my local Starbucks after going to the gym.

No comments: